Why professional photography is important for businesses

I’m sure you’ve heard that a picture is worth a thousand words and within our digital era this is more relevant than ever before. Rather telling clients what you have to offer, it is far more convenient for them to be shown and images enable you to do this. Social media has made this increasingly popular, take Instagram for example; a platform with upwards of 800 million users based solely on posts of pictures and short videos, there is no wonder why it is renowned as a marketing hotspot! Afterall, time is short and if you can grab the attention of your target market in just a snapshot, then this will work out better for everybody. Although professional photography may seem like an expendable cost for your business when you could easily do it yourself, if not done right it could be detrimental to your branding. Now that you know the importance of photos, here is why investing in professional photographers will work wonders for your business.

Ultimately, your media represents your brand. Whether you have images uploaded onto your website or posts on Facebook and Instagram, people understand that what they see is what they get, and this could make all the difference when it comes to consumers wanting to pay for your product or service. Whilst it may seem more cost effective to simply take photos yourself, if they appear low quality and unprofessional, it will be perceived that your entire company is the same. In a world with a thousand options, people will be fast to make decisions about your brand, so it is vital to ensure that you make the right impression to win over your competitors. Your online presence is pivotal, having a significant impact on a perception of quality, you need to be sure to get it right. Using professional photography is always a good place to start.

Not only can imagery influence the perception of your brand, it can also be utilised to enhance your brand identity. By using the best lighting and angles, a photographer can help to capture the essence of your brand and establish a solid identity. Combining all the skills of professional photographers, the unique identity of your brand can be brought to life then presented to potential buyers.

If you have a website, I’m sure that you will be familiar with the concept of search engine optimization (SEO). There are many elements to SEO, one being images. Optimised photos can enable your website to be discovered in the image results such as Google images, thus allowing you to perform better in the overall search results. As well as that, images may also help to engage customers, keeping them on site for longer, eventually being encouraged to chose you over a competitor.

Another huge benefit of professional photography is that it is incredibly versatile and can be used across a variety of media platforms. Whether it be on your website, printed adverts, social media posts or email marketing campaigns professional photography can be used, whilst amateur photos are usually too pixelated to use in multiple places. Undoubtably, professional photographs are powerful and versatile assets that can be that can be used to build your brand across all realms of online marketing. Content is king and photos are evidently very useful content. You wouldn’t present an email campaign with incorrect grammar so why would you use photography that is poor quality?

As you can see, the benefits of investing in professional photography easily outweigh any costs. If you are serious about the way in which your company is presented there is no reason why you shouldn’t hire a professional photographer for your content. Whether you have law firm or a bakery, presentation is vital in any market to ensure you beat competitors. In todays society our attention span is slowly diminishing so in order to truly grab the attention of your audience you need images, and in order to keep their attention you need professional photography. If you like to know more about how we can help you push your brand forward by using professional photography, get in touch now by emailing us on info@morganbranding.co.uk or give us a call on 01925 414909.

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