Branding Colours: Everything You Need to Know
Humans are very visual creatures and are known to respond to different colours both mentally and emotionally, which is why the worlds biggest brands put a lot of time and money into their branding and choice of colours. In this blog, we will discuss why you need to choose your colours carefully and why the colours you choose can play a more significant part than you might think!
Why Does Colour Matter in Branding?
If you speak to the general public about colours in branding, they will be more likely than not to say maybe a few choice words about exciting or eye-catching. Still, not many will know that companies can spend vast amounts of money choosing their branding colours and why. The choice of colours and shades used can speak volumes about the business they represent they can:
- Envoke emotions and feelings towards the brand.
- Speak volumes about the brand.
- Make a brand instantly recognisable.
The colour choice for your brand could give the right or wrong impression; for instance, if you are selling meditation services and your branding is very excited and bold, you could be even at a subliminal level putting potential customers off. We will dig into the relationship between colour and emotion below in more depth.
What Emotions Do Certain Colours Represent?
Everyone portrays colour differently, in fact, most people see colours differently, but there are a few colours you can rely on to know what they mean. For instance, there is no secret why brands like Lego and Virgin use red – as it evokes feelings of excitement and youthfulness. Facebook, Twitter and Ford all use blues as they provoke feelings leaning towards trust and dependability. Here are a few more:
- Yellow: Warmth, clarity, optimism.
- Orange: Cheerful, confident, friendly.
- Red: Bold, youth, excitement, danger.
- Purple/pink: Creative, imaginative, wise.
- Green: Growth, Eco-friendly, healthy, peaceful.
- Blue: Strength, dependable, trustworthy, futuristic.
- Grey: Calm, neutral, balanced, luxurious.
- Rainbow: Entertaining, flexible, inclusive.
How to Define Your Brand Identity Using Colours
Getting your business brand identity right from day one is imperative, as once your business is up and running, rebranding can be both expensive and time-consuming. To get it right, you need to decide on a few things:
- What you want your brand to represent: Do you want to be perceived as trustworthy, exciting, dependable or something else?
- Who is your target market: Choosing colours that appeal to the younger generation when your sell stairlifts, for instance, would not benefit your business.
- Consistency: Will the brand colours help you stand out among your competitors and not just blend in? Equally, will they fit in with the industry you are aiming to work within?
What Part Does Colour Play in Branding Summary
You might have thought that the colours used by brands were just chosen at random, but now know that each colour used by a business is selected for a reason. Here at Morgan Branding, we know what works – after all, it is in our name! We have been helping small and medium business owners get their branding right since 2015 and what we have learned is that colour choice is critical to get right, not from 3 weeks in, not from a year in, but day 1. It defines how the rest of your marketing should look, your website, your uniforms and social media presences.
Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via our contact page or get social with us on Facebook, Twitter, Instagram or LinkedIn!
What we can do to help you:
More From The Morgan Branding Blog
Can You Combine Shopify & WordPress To Reap The Rewards Of Both? Content management systems seem to be popping up at a rate of knots over the last ten years or so, but two names stand head and shoulders above the rest - WordPress and Shopify. Both have their pros...
Why Choose Shopify For Your Ecommerce Business? If you plan to open an eCommerce online store, you might be thinking about what kind of content management system you will use and will almost certainly have come across Shopify. Shopify is quickly becoming the world...
Our Top 4 Tips to Prepare Your Shopify Store for The Festive Period Christmas is a busy period for eCommerce stores, and for some small business owners, it can make or break their entire year. Getting more people onto your online store and enticing them to buy your...
What Benefits Are There to Having a Virtual Tour Bring to Your Business? As a business owner, you will put a lot of effort into making your business stand out from the competitors as much as possible, so where do virtual tours fit into the equation? This blog will...
Who doesn't want more leads and customers for their business? But how do you go about getting more? The best way for your business to grow is to attract more customers with the right content that compliments your brand and the message you are trying to get across to...
Shopify Fees And Shopify Pricing Plans: Which Is Best For Your Business? Shopify is the go-to content management system for eCommerce store owners and is used by some of the worlds leading brands such as Heinz, Gym Shark and others. If you have been thinking about...