What Is a Virtual Tour and How Can It Help My Business?

What is a 360 virtual tour? How are they made? How can they help my business? All very valid questions here at Morgan Branding are regularly asked when discussing our Virtual Tours services. So we have collated the most commonly asked questions about the service and answered as many of the questions below to be fully informed about what a virtual tour is and how it can benefit your business.

Firstly before we dig into the nitty-gritty – what actually is a 360 Virtual Tour? The simplest way to describe them is a bunch of photographs sewn together in a way that creates a virtual version of whatever room/building/area the specialist camera is placed in. A very much scaled-down version of this is the panoramic shot built into some modern smartphones, which literally takes a series of images. Then some clever software in the background stitches them together so you can see a panoramic image.

Now it goes without saying that a professional virtual tour completed by the likes of our trained technicians here at Morgan Branding will produce a far superior result than any panoramic image taken even on the latest of smartphones, as combining the skills and knowledge of our technicians with the pretty cool specialist camera and software produces an interactive, 360 degree and on-demand tour of almost any environment, that you can think of.

How Can Virtual Tours Help My Business?

As you can see in the example virtual tour above, we have completed a client, and they are super interactive. They have benefits beyond just the visual interaction with your customers or potential customers. The key benefits include:

  • Local and overall SEO benefits
  • Boost website traffic
  • Expand your client base
  • Stand out against your competition
  • Provide an immersive & interactive experience
  • Higher conversion rates

Those are just a few of the key benefits you can have from using virtual tours as part of your marketing toolkit, and they are not just for museums and estate agents – which we will go into a little bit later.

Virtual tours have lots of key benefits but the three critical ones we would say that should be top of the list are the benefits it brings to:


Matterport virtual tours are Google ready, meaning you can use them on your Google My Business listings, Google Maps and Google street view, so offer benefits to your local SEO strategy. The other SEO benefits are things like increased traffic, increased dwell time and more conversions due to the virtual tours being much more interactive than standard videos or still images.

Provide an Immersive & Interactive Experience

People expect the wow factor now more than ever and our attention spans have become ever shorter, as consumers we demand without even realising it the wow factor and quickly! Video tours and images are OK at a quick glance, but if you want to wow prospective customers you need to really pull it out of the bag, put the customer in charge of their own experience – and having a virtual tour on your website is the best way to do that.

Expand Your Client Base

Opening up your business to a wider audience is the key to attracting a new customer, yes there is the local customer base that already knows you or has heard of you, but what about customers from further afield? The leisure industry and estate agents probably benefit from this the most, with being able to offer their services to people from outside the area when visiting the premises isn’t always practical.

Morgan branding

What Type Of Business Uses Virtual Tours?

Pretty much any type of business can reap the benefits of a virtual tour, but primarily it is for those businesses who want to use them as a marketing tool that will benefit. For instance, here at Morgan Branding, our core customer base for virtual tours are:

However, we do virtual tours for all types of business and have even been known to use them for businesses for that additional level of personalisation and marketing for things like recruitment or even as a means to open up behind the scenes processes such as warehousing or production lines for use on company websites.

How Much Does a Matterport Virtual Tour Cost With Morgan Branding?

Ok, forgive us; we couldn’t just tell you about all the awesome benefits of a virtual tour without telling you about our services, could we! With all these benefits and limitless possibilities that open up with a virtual tour, you might be thinking – but at what cost? We use Matterport virtual tours as our high spec, top-quality equipment to produce our virtual tours and have highly trained operators to carry out the tour itself – but even with all this, the price might surprise you! Get in touch today for a bespoke price!

Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via our contact page or get social with us on FacebookTwitter, Instagram or LinkedIn! 

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