Instagram may be portrayed as a platform where only the best side of life is shown, holidays, fancy food… So you could be forgiven for thinking it is only for showing off what you have, but that is exactly what makes Instagram a great marketing tool for your business. Arguably, there may be certain businesses that Instagram just will not work for, but I believe that most businesses can widen their audiences and grow through using easy to follow Instagram techniques.
To date Instagram has 800 million users with this number always increasing, so why would you not want to have your business on the ever growing platform.
Firstly, Instagram is a platform where you can showcase what your business does best. Whether this is showing off your creative side, the work you have produced, what you do as a company or stories about your staff. You can show things that people wouldn’t normally see elsewhere, giving followers an insight into another side of your business. In turn, this allows people to feel more involved in your company. Which leads to building a better rapport and relationship with potential customers and creating a bigger network.
Secondly, Instagram is a huge platform for networking. As online networking is becoming increasingly common and is ‘on trend’ Instagram is definitely the place to do it. Online networking can connect you with other businesses to see what they are doing to improve your own business’ social platforms. On Instagram you can reach out to people who are interested in your brand very effectively and easily. This could be through following hashtags, finding people who hashtag certain topics and using hashtags yourself to gain the best potential of people finding your account. Instagram is a place where anyone can find your page and if you are putting the right relevant content on then it will work as a benefit to attract customers. As if you are using the relevant keyword hashtags you will start to grow your page further.
Handy Tip! If you are struggling to come up with relevant hashtags for your business use Webstergram and Iconsquare for inspiration. Or even just searching for ‘marketing hashtags’ on google will bring up great ideas for you to hashtag.
A great way to expand your reach and potentially gain additional followers is to tag people or other accounts in your posts. Tagging people in your posts and using ‘@’ followed by the account handle can be effective way of reaching a wider audience as other people can see these on their pages. In turn this can lead you to attracting new followers as you connect to associated accounts. Remember the more likes you get, the higher the chance of getting onto the Instagram explore page..
An Instagram explore page can really help your business to grow, as through it you may end up on someone else’s explore page who doesn’t actually follow you; making them possibly take action; whether this be liking the image, checking out your page, or what everyone wants…following your account. This is why an explore page is a fantastic, free tool for businesses when looking to expose your business to a wider audience.
Instagram also allows users to share posts over different social platforms. Therefore, if you want to share you Instagram post on your Facebook page or Twiiter account, you can easily do so by sharing it directly through your Instagram account. A quick and simple way to keep yourself vocal over each platform.
So if you own a business and don’t have an Instagram account, I would definitely advise you to sign up now!
Go Go Go…
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