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It's a personal matter... Why is personalisation so important for digital marketing? Have you ever been to a website and it knows exactly what you like? It knows your name? Well, this is all in order to engage you so that you spend more time on the website and...read more
How To Take More Direct BookingsPlas Colwyn Self Catering, my 9-bedroom holiday cottage. In this blog post, I discuss why taking bookings directly on your website is important and should be your number one priority as a holiday let owner. I wanted to go back to my...read more
Establishing a brand… So, you’ve got the logo, you’ve got the website, you’ve created a brilliant brand, right? Wrong… A brand goes way beyond a logo or the product on offer, it’s everything from the weight of your typography to the way you speak to your customers....read more
Is Podcasting becoming a new fashion? Do you listen to podcasts? I don’t know about you but I have been seeing an increase in podcasts from late 2017 to 2018 and in my opinion, they are only growing. To some people podcasts may seem like a thing of the past and video...read more
Are you GDPR ready? Following our previous post on GDPR, and every other social post and email regarding GDPR I think it’s safe to say you should know what it is as well as why it’s so important for businesses to comply with the change. But if you are still unsure...read more
Why video is so important for marketing strategies in 2018 Video marketing is so important now and for the future of marketing. So if you are wondering why it should be used in your business and what the benefits are of video marketing. Then take a quick read of this...read more
5 Top Tips to improve your SEO SEO is something mentioned a lot in marketing. It’s an acronym that gets thrown about all of the time, but do you really know how to use SEO to benefit your business? Ensure your SEO is perfect and create results by following these tips!...read more
Is email marketing dead? Is email marketing dead? This is a question that I have seen a lot in the media over the past few months. This is due to people constantly moving to new technologies and looking for the next new craze on social media. For this reason, people...read more
Don’t be a Dinosaur - Start Using Video Here’s three facts you need to know: Including a video on a landing page can increase conversion rates by 80%. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic....read more