The Art of an Effective Logo

The Art of an Effective Logo

The Art of an Effective Logo There is no doubt that you could identify McDonalds from its golden arches, or know who designed your friends shoes embellished with a swoosh, this is ultimately the purpose of a logo; to identify. If you ever find yourself in the centre...
Why is branding crucial for your business?

Why is branding crucial for your business?

Why is branding so important for your businesses success? First off, what is branding? By definition, branding is a marketing practice whereby a company creates recognisable features that allows them to be easily identifiable, this includes name, logo, design and even...
Creating an outstanding brand

Creating an outstanding brand

Establishing a brand… So, you’ve got the logo, you’ve got the website, you’ve created a brilliant brand, right? Wrong… A brand goes way beyond a logo or the product on offer, it’s everything from the weight of your typography to the way you speak to your customers....