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The Art of an Effective Logo

The Art of an Effective Logo

The Art of an Effective LogoThere is no doubt that you could identify McDonalds from its golden arches, or know who designed your friends shoes embellished with a swoosh, this is ultimately the purpose of a logo; to identify. If you ever find yourself in the centre of...

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Why is branding crucial for your business?

Why is branding crucial for your business?

Why is branding so important for your businesses success?First off, what is branding? By definition, branding is a marketing practice whereby a company creates recognisable features that allows them to be easily identifiable, this includes name, logo, design and even...

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