5 Tips For Small Businesses In 2022
The pandemic has taken its toll on businesses of all shapes and sizes but more so on micro and small business owners who, in some cases, have had to battle on with little or no support and somehow keep their businesses afloat. As we kick things off in 2022, here are our 5 top tips for small business owners to have a great year!
Update Your Website
Keeping your website updated has many benefits, mostly surrounding SEO and customer experience. If your business has added new products or services during the pandemic and will be carrying these on, adding them to your website is essential.
Other updates such as adding some fresh new content or changing the branding could also benefit your business. Adding new and exciting content could drum up some movement in your rankings in the search engines and bring in an even more significant customer base, or simply not letting it get stale with a fresh rebrand or redesign.
Take Your Content Up A Notch
As mentioned above, content is a great way to inject some excitement into your website, but it can help in other parts of the business, too, such as social media. Content is not all about words as most people think it is; it is also:
- Brand images
- Product images
Things such as creating specific graphics for use on your email list, social media or website for special occasions such as Easter, Christmas or even just company-specific ones such as business birthdays or achievements.
We make no secret of our love for everything social here at Morgan Branding! It is a great way to connect with your audience and generate new revenue streams. From TikTok to Pinterest – be where your audience is! Take things up a notch in 2022 and see where it leads for your business. If you’re posting once a week, try twice; if you’re doing it three times, try five! However, remember to keep it relevant to your business and niche to avoid ruining your business profile or driving customers away.
Get More Reviews and Testimonials
Reviews equal more social proof and have massive SEO benefits, so if you are not actively collecting these – get started today! Google reviews are best for SEO, but platforms such as Trustpilot, Reviews.io and other marketing platforms are beneficial too – and of course, social media reviews!
Analyze Your Data
If you’re not already checking your data regularly, you need to start social media platforms that provide reporting features for free, Google Analytics can be used on your website for free, and email marketing platforms also offer ample amounts of data for free. If you are not using this data to know where your business is lacking and excelling, you are missing out on a huge opportunity.
There are the top 5 things you can do to help your small business in 2022 get off to a great start, and the best part? Your efforts will continue to repay you for years to come! Updates to any part of your small business should always be a continual process and be building on what has gone before, so using the data collected on making some changes now can help you for years to come.
Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via our contact page or get social with us on Facebook, Twitter, Instagram or LinkedIn!
What we can do to help you:
More From The Morgan Branding Blog
Is Shopify Bad For SEO? When it comes to setting up an e-commerce site, Shopify is your friend. In fact, Shopify is now trusted by over 2 million site owners to run their business. What Shopify did for e-commerce was to allow people to set up a store, with numerous...
Can You Combine Shopify & WordPress To Reap The Rewards Of Both? Content management systems seem to be popping up at a rate of knots over the last ten years or so, but two names stand head and shoulders above the rest - WordPress and Shopify. Both have their pros...
Why Choose Shopify For Your Ecommerce Business? If you plan to open an eCommerce online store, you might be thinking about what kind of content management system you will use and will almost certainly have come across Shopify. Shopify is quickly becoming the world...
Our Top 4 Tips to Prepare Your Shopify Store for The Festive Period Christmas is a busy period for eCommerce stores, and for some small business owners, it can make or break their entire year. Getting more people onto your online store and enticing them to buy your...
How to Optimise Images for Shopify Humans are visual creatures, and we respond more to imagery, video, and colours more than any other aspect of a website, so ensuring that your images are pixel perfect and easily viewable by the user is paramount. Besides the user...
Wix vs Shopify: Which Should You Choose to Set Up Your Ecommerce Store? If you are looking for a content management system for your eCommerce store, you will have heard of both Wix and Shopify. Both platforms aim at those looking to take the DIY route and those...